Stop paying 15% to rent your own demand.
We build the demand system that fills your calendar with guests who book direct, so you keep the margin and own the relationship.
Built for boutique hotels, glamping, cabins, retreats, and STR brands. Works with Mews, Cloudbeds, SiteMinder, Guesty, Hostaway, Lodgify, or your own site.
How it works
A direct-booking demand system. First campaign live in as little as 7 days.
Tracking, creative, campaigns, retargeting, measurement, and weekly optimization, built around your property, your calendar, and your revenue goals.
We connect your booking site, install conversion tracking, and make sure we can see which ads are creating real booking intent.
We create the campaign strategy, copy, creative, Meta and Google setup, and retargeting flow around the nights and guest segments you want to fill.
Your first campaigns go live in as little as 7 days, then we track spend, clicks, booking intent, revenue, ROAS, and cost per booking so we can improve weekly.
The cost of no demand system
Without a demand system, you're renting guests from someone else's algorithm.
Every empty midweek night and every commissioned booking is the same problem in two outfits, demand you don't control.
You're at the mercy of platforms that throttle visibility and bury boutique inventory under generic listings. The guests most likely to love your place never see you.
Without a demand system of your own, you wait on an algorithm to fill the nights you actually need booked, and it rarely does.
Commission bleed compounds every night: roughly 15% off the top per reservation, the guest belongs to the platform, and you have no repeat-stay engine to own demand or grow margin.
Who's behind GuestRise
"I built and ran Muse, a downtown rooftop retreat in Nashville that landed in the top 5% of Airbnb listings worldwide. I lived the OTA tax, the algorithm swings, and the grind of trying to shift demand to direct. What became clear is that direct bookings require more than a website. They require a demand system. Now I'm bringing that system to independent operators who want more control, better margins, and a guest relationship they actually own."
Founding operators work directly with Julian on campaign strategy, offer positioning, tracking, and launch.
Pricing
Founding Operator Program
For the first 3–5 properties or operators. Simple, founder-led pricing for a complete direct-booking demand system.
Founding operators lock this rate for life. Once the first 5 spots are gone, standard pricing applies.
Ad spend paid directly to Meta and Google. GuestRise never marks up ad spend.
- ✓Tracking and conversion setup guidance
- ✓Meta and Google campaign build
- ✓Retargeting setup
- ✓Offer and guest-angle positioning
- ✓Creative direction and copy
- ✓Active monitoring
- ✓Weekly optimization
- ✓Monthly reporting tied to bookings, revenue, ROAS, and cost per booking
Best fit for properties or portfolios doing $250K+ in annual booking revenue.
If your campaigns don't produce positive tracked direct-booking revenue or a qualified booking pipeline within 90 days, we refund the $2,000 build fee.
No long-term contract tricks. No ad spend markup. If the system doesn't create a measurable direct-booking signal within the first 90 days, you get the build fee back.
Guarantee depends on the operator having a functional booking page, usable creative assets, and enough ad spend to run a valid test.
FAQ
The honest questions.
Is this an agency?
GuestRise is a founder-led direct-booking demand system. We do the work of building and running the campaigns, but the goal is not generic marketing activity. The goal is measurable direct-booking demand.
Do I need ad experience?
No. GuestRise handles the campaign setup, copy, targeting, tracking guidance, and optimization. You approve the direction before launch.
Do you replace my PMS or booking engine?
No. GuestRise works with your existing booking setup, including tools like Mews, Cloudbeds, SiteMinder, Guesty, Hostaway, Lodgify, or your own booking site.
How much ad spend do I need?
Most operators should expect to start with at least $1,500–$3,000/month in ad spend so there is enough signal to test creative, audiences, and booking intent. Ad spend goes directly to Meta and Google, GuestRise never marks up ad spend.
Who is not a fit?
GuestRise is usually not a fit for brand-new hosts with no bookings, properties with weak photos, operators without a functional direct booking page, or owners unwilling to invest in paid demand.
What happens after I request a free audit?
Julian reviews your property, booking path, and demand channels. If there is a clear direct-booking opportunity, he will send a short property-specific Loom with the first campaign he would test.
What does the $2,000 build include?
Everything required to turn paid traffic into measurable direct bookings: conversion tracking setup guidance, Meta and Google campaign architecture, retargeting flow, ad creative and copy, offer and guest-angle positioning, and launch. First campaign typically live in as little as 7 days.
What does the monthly fee cover after the first 90 days?
Active monitoring, weekly optimization, creative refreshes, and monthly reporting tied to bookings, revenue, ROAS, and cost per booking. We treat your account like an in-house growth team would.
How do you measure success?
Direct bookings, tracked direct-booking revenue, ROAS, and cost per booking. We install conversion tracking on your booking page so every booking signal traces back to a specific campaign.
Who owns the ad account and pixel data?
You do. Campaigns run inside your own Meta and Google ad accounts. If we ever part ways, the accounts, audiences, pixel history, and tracking stay with you.
What if my property does less than $250K/year?
Reach out anyway, we'll be honest about fit. Below that level, paid ads often don't have enough room to clear ad spend plus our fee. We'll point you to free resources if it's not the right time.
Get a free direct-booking audit.
If there is a clear direct-booking opportunity, Julian will send a property-specific Loom with the first campaign he would test.